Great question. Rows 9-22 are all the ETFs in our Strong ETF ChartList laid out with Top 10 holdings in each ETF.
Rows 28-41 and Rows 44-57 are ONLY the ETFs that we selected for our Model ETF Portfolio. Rows 28-41 show the Top 10 Holdings of each and are presented like this so that members can quickly see the Top 10 Holdings of all our Model ETF Portfolio selections.
Rows 44-57 multiplies the % ownership of each ETF (Row 27) times the holding in that particular ETF. For instance, Column F, Row 26 shows that SDVY represents 25% of our entire Model ETF Portfolio. So, I multiply 25% times the AOS holding of 1.13% (Column F, Row 30) and the result of 0.28% is in Column F, Row 46. It shows how much each individual stock is weighted in the Model ETF Portfolio based on that ETF alone (SDVY).
In Rows 44-57, I highlight each individual stock's representation in the overall portfolio. Check out MSFT, as an example. It appears in Column G, Row 47 with a 1.51% next to it. It means that if you were to follow the Model ETF Portfolio, you own 1.51% of MSFT by virtue of having a 20% stake in the ETF, DYNF. But you also own another 0.48% of MSFT as a result of owning CGDV. You also own another 1.10% of MSFT by owning FELG. And you own another 1.35% of MSFT by owning XLK.
The idea is to help you understand what you actually own by investing in all of the ETFs included in the Model ETF Portfolio, broken down by stocks in each ETF's Top 10 Holdings.